People want to know what to do but they often don't until somebody models it.
During WWII when the Nazi planes would bomb London, Winston Churchill would not go to the shelter, instead he would go to the roof with his revolver and fire at the planes. Now, he wasn't stupid enough to think he was going to bring down the plane - he was taking symbolic action.
Daring to act, even symbolic action can be essential. There are times as leaders we have to show there is no fear. Become the symbol of what you want your people to do - More is caught than is taught.