focused quality.

​“I’m as proud of what we don’t do as I am of what we do.” Steve Jobs Apple used to brag about how their entire product line could fit onto an office table, versus competitors whose product line would require a warehouse to fit every version, style, and spin-off of their products. Mr. Jobs was focused on quality, not quantity; he was focused on the consumer, not the bottom line (which, of course, turned out to be a pretty healthy approach).