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When you compete on price your margins eventually get small, when you compete on purpose more than price your margins grow.
Connect to the heart of your customer. The heart of the customer is the battle ground - if you win their heart, you win! In other words win their heart to grow your Brand Loyalty.
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Authora world-class mistake maker, that gets energized by the pursuit of trying not to suck mixed with a desire to use encouragement to help others get pointed in a positive direction. Archives
January 2021
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